By Rhonda Fitzgerald-Hunter
As a student in the Project Management Department at Minnesota State University Moorhead, I am passionate about applying innovative customer relationship management (CRM) strategies to create meaningful and lasting connections between businesses and their customers. For this project, I have developed a comprehensive CRM strategy for “The Book Nook,” a fictional bookstore nestled in the heart of Woodbury, Minnesota. By leveraging advanced technology such as Artificial Intelligence (AI), data analytics, and personalized marketing approaches, I aim to enhance customer engagement, improve sales, and foster long-term loyalty. This project highlights the importance of understanding customer behavior, implementing AI-driven recommendations, and integrating predictive analytics to drive business success in the evolving retail environment.
Rhonda Fitzgerald-Hunter 